Stephen Curry Inks 10-Year Global Endorsement Deal With Li-Ning

Stephen Curry has officially concluded his sneaker free agency by signing a 10-year endorsement contract with Li-Ning. The partnership is designed to expand his global reach across basketball, golf, and lifestyle sectors, with active collaboration planned for product development and sports culture initiatives. The deal marks a significant shift in his brand strategy as he moves to take the Curry Brand global. Separately, analyst Kendrick Perkins recently revisited past debates regarding his status.