Keon Coleman Defines 2026 Season as 'Make or Break' for Bills Career

Buffalo Bills wide receiver Keon Coleman has explicitly characterized his upcoming third season in the NFL as a "make or break" campaign for his professional career. Coleman enters the 2026 season acknowledging that he is running out of opportunities to solidify his role within the Bills' offensive scheme. He is focused on proving his value and securing his future with the team during this critical year.