Nike Trademarks Bronny James Logo Amidst Social Media Debate

Nike has filed a trademark for Bronny James' signature logo, an Old English 'b' with a No. 9, sparking discussion on social media. The 21-year-old two-way guard, drafted 55th in 2024, averages 9.5 points in the G-League, with limited NBA playtime. Despite jokes about his current NBA stats, Nike's move is seen as a bet on his lineage. James recently drilled a three-pointer in Sunday's win against the Kings, celebrated by LeBron James. He had previously sought trademarks in 2022.