Stephen Curry to Become Sneaker Free Agent After Under Armour Partnership Ends

After a 12-year collaboration, Stephen Curry and Under Armour have mutually agreed to conclude their partnership, making Curry a shoe free agent following the release of the Curry 13 in February 2026. Curry, who joined UA in 2013, will retain sole ownership of the Curry Brand, which was launched in 2020 as a subdivision of Under Armour, and will now seek a new retail partner. Curry expressed gratitude for UA's early belief and the opportunity to build the Curry Brand, emphasizing his commitment to its mission of changing the game for the next generation. Under Armour CEO Kevin Plank acknowledged Curry's role as a thoughtful business leader and stated the split allows UA to focus on its core brand during a critical turnaround stage, while enabling Curry Brand to evolve on his terms.