Cooper Flagg Stars in New Foot Locker 'Hoops Lives Here' Ad

Dallas Mavericks forward Cooper Flagg stars as a Foot Locker employee in the company's new 'Hoops Lives Here' campaign ad debuting ahead of the 2026-27 NBA season. The reigning Rookie of the Year, who averaged 21.0 points, 6.7 rebounds, and 4.5 assists last season, wears New Balance gear in the comedic spot. Flagg and the Mavericks open their season on Wednesday, Oct. 21 in a road matchup against Kevin Durant and the Houston Rockets.